Friday, February 20th, 2009
titleBuild Your Investor Website/titlecategory3/category
As a real estate investor it can sometimes be tough to find a title=motivated sellers href=http://www.ezwebsolutions.biz/investor-websites.htmlmotivated sellers/a. A decline in the housing market and national property buyers are among many challenges investors are up against.
Thanks to a sagging economy finding motivated sellers is not difficult. Honestly, there isn’t. But how do you find them?
I found that an excellent way to find motivated sellers is on the internet. If you look around even a little you’ll find plenty of services offering a title=motivated seller lead href=http://www.ezwebsolutions.biz/investor-websites.htmlmotivate seller lead/a lists. I’m talking about an online presence that the owner controls and has exclusive access to. Basically, a site that is yours that captures the information of motivated sellers.
How should you put such a solution into action? Start it off with a superior website. It must go far in showing you as a serious business with sufficient capital and knowledge to solve the problems of motivated sellers. It should demonstrate that you’ve worked out problems for other motivated sellers. Convincing sales copy is a must if you want your visitors to want to work with you and contact you. The site should contain various portals that allow them to send their property information and contact details.
Start by either paying a professional to create a quallity website or build one yourself. Or you could customize a template that you purchase from templatemonster. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. Hiring it out will certainly require capital. Put a value on your time and decide whether it’s worth it. Are you willing to make it and make yourself worth $25 an hour? Do you have more time than money?
Testimonials are convincing and should be included. Transfer your offline credibility kit that you use with sellers to your website. Use actual quotes, actual numbers and photos if you have them. You should also consider audio testimonials. Satisfied customers are very persuasive.
Use convincing sales copy to prod your visitors to complete your online forms. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He may be unequaled in the field of writing copy. If you don’t already own The Ultimate Sales Letter get it and read every page. Then write each page of your website ending each one with a call to action.
Last but not least be sure to liberally place lead generators. These are online forms that your visitors complete. The fields on the forms will capture important property and contact information. You’ll want to store the data so some additional database work will need to be completed to tie the form fields to the database.
Once the website is up and running the last item to check off is getting visitors to it. A great way to do this is to advertise using Yahoo Search Marketing. This can be done with searching engine optimization and PPC. Once you start receiving traffic you may find that you’ll need to tweak your copy. If the visitors are not converting to leads as well as you would expect then rewrite your content or rearrange how the copy is displayed. Landing pages that only offer the ability to fill out a form can be effective.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.